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APYCA Developers

APYCA Developers

IT operations · PropTech

60%

improvement in operational efficiency

CRMITMarketingPythonDatabase

// CONTEXT

The developer wanted to improve commercial, administrative and technological operations without adding complexity. Processes depended on Excel and manual tracking, the brand lacked a solid digital identity and there were no backup, document organization or automation processes.

// IMPLEMENTED SOLUTION

New corporate web platform to centralize project presentation and strengthen the image. CRM tailored to operational and commercial needs. Monday.com as the organization hub connected with Google Workspace to centralize communication, documentation, tasks and inter-department coordination. Internal automations, reporting, data visualization and digital marketing over a single organized information base.

// RESULTS

60% improvement in operational efficiency — better inter-department coordination, less manual load and consistent commercial tracking with Monday and AlterEstate.

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